Location: Plant City, FL
Jay and Donna Sizemore, together with partner Dean Broughton, have been growing some of the best varieties of strawberries; Treasure, Strawberry Festival and Florida Radiance since 1997. They have become one of the largest growers in the South, providing fresh Florida berries across the US. As Jay continues to expand his acreage and varieties of produce, he has turned towards technology to help.
“We will always continue to make good agricultural practices our mission. By installing soil moisture sensors in the field, we are using technology to make sure we don’t overwater. This has helped reduce water usage and has saved us money. It’s a win-win for everyone.”